-- Artwork Requirements --
1) Electronic Logo Artwork
Preferred Format is a compatible Illustrator .ai or .eps vector format. All artwork including fonts should be converted to outlines/vector curves -- this may be supplied from PC's as well as macs. If the file contains spot colours these should be identified as Pantone PMS swatches in the swatch palette.
Where halftone images or rastor files are part of artwork ensure that resolution matches the size of the desired output. Photoshop files should be CMYK and saved in a EPS or .tiff format. It is important to include all imbedded/Photoshop images with Quark and Illustrator files.
DO NOT SUPPLY artwork as Acrobat PDF files or PC file formats such as MS Word, Powerpoint or doc, bmp, & gif files. PDF files are recommended for viewing purposes only. As a last resort we can accept a Bromide (ideally large) with PMS colours supplied.
Photographic Images: for 4 colour process printing/CMYK
File formats preferred include: EPS, tiff; jpg (with high compression). We suggest that large images(e.g. pictures over 3.5 megabytes in size) be sent to us on CD or DVD (not via email).
The original scanned image must have a minimum resolution of 300 dpi.
Mouse Mats vary in artwork requirements, depending upon their design. Please contact us regarding the required file formats for your chosen design.
DO NOT SUPPLY hard copy artwork as letterheads, business cards or printed brochures, as these do not have high enough resolution to reproduce for the branding of most promotional merchandise and usually have to be redrawn at additional cost.
2) Artwork Problems
If you are unable to provide the artwork required by Blue Pacific, please contact your advertising agency, graphic designer or printer - they regularly work in the preferred file formats and should be able to help.
Blue Pacific also operates its own artwork and design service that may be used if necessary. Artwork and/or artwork adjustments are charged extra fee.
Glossary of Terms
PMS Colours
Pantone Matching System. Universally recognised colour guide used for defining colours in printing solid Logo colours (spot colours). Your printer or art supplier can supply PMS colour matching books for easy reference.
CMYK
Cyan Magenta Yellow & Black. 4 colour process printing system used to print full colour or half tone photographic images.
4 Colour Process
Offset printing using colours made up of percentages of CMYK dots. Used in printing photographic images on items such as mouse mats and printed material such as brochures and point of sale.
Fonts
The computer equivalent of typefaces or characters.
EPS File
Encapsulated Postscript File. The preferred format for most Logo printing applications at Blue Pacific. Logos and fonts must be converted to outlines or vector curves prior to transmission, disk or CD. Can also be used to transfer photographic images. Illustrator, Corel Draw & Freehand are common programs that can create EPS files suitable for Blue Pacific branding applications.
JPEG File
Joint Photographers Expert Group. A compression format for making graphic files smaller. Supply photographic images to Blue Pacific as jpeg files (300dpi minimum resolution) but not logos.
Tiff File
Tagged Image File Format. Supply photographic images to Blue Pacific as tiff files, but not logos.
Rastor File
A halftone or photographic image imported into a computer via a scanner or digital camera converted into dots or pixels. 300dpi is the minimum resolution usable for Blue Pacific offset printing applications.
Note: Website images commonly use 75dpi images, which are not a high enough resolution for Blue Pacific offset printing applications.
Photoshop Files
Program to save halftone images or rastor files. Photoshop files should be CMYK and saved in a .eps or .tiff format. Ensure resolution matches the size of the desired output.
PDF Format
Portable Doc Format. Ideal file format for sending viewing images to Blue Pacific BUT NOT SUITABLE FOR ARTWORK.
